CUES (Consumers’ Understanding of Eating Sustainably)

CUES (Consumers’ Understanding of Eating Sustainably)

 Fostering a significant Triple Change concerning culture, food value chain, and policy in the food system is crucial for ensuring that sustainable food is desirable and trustworthy for consumers. To address the urgent need for a more sustainable food system that benefits the environment, society, and the economy, CUES sets out to foster the Triple Change through co-designing scientific methods and approaches to transmit and present sustainability-related information to guide consumer knowledge and behaviour, and to determine the persuasive cues to promote sustainable consumer behaviour most effectively. CUES will develop nine interventions through a multi-actor participatory approach involving consumers, actors in the food value chain, and decision-makers in different European countries. The learning community, communication and behaviour change toolkits developed by CUES aim to reach at least three million consumers, increasing their consumption of sustainable food.


1st March 2024 – 28th February2027


  • Erasmus Universiteit Rotterdam
  • Universitatsklinikum Heidelberg
  • Katholieke Universiteit Leuven
  • Wageningen University
  • Stichting Fair Trade Advocacy Office
  • Universitat de Valencia
  • Kislepteku Termekeloallitok es Szolgaltatok Orszagos Erdekkepviseletenek Egyesulete
  • Tecnoalimenti SCpA
  • Sveuciliste u Zagrebu Ekonomski Fakultet
  • Stichting European Football for Development Network
  • Opendot Srl
  • Loki Foods
  • Federação Portuguesa dos Bancos Alimentares Contra a Fome
  • Future Intelligence Erevna Tilepikinoniakon ke Pliroforiakon Systimaton Epe
  • Tudatos Vasarlok Kozhasznu Egyesulete
  • Q-Plan International Advisors Pc
  • Kentro Prostasias Katanaloton Kepka
  • Iclei European Secretariat Gmbh
  • Asociacion de Usuarios Financieros- Asufin
  • Technische Universiteit Eindhoven
  • Eit Food


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